“The Rev. Gerard Dunne has worked for 12 years essentially as a human-resources recruiter — albeit one in a habit cinched with a dangling wooden rosary — for the ancient order of the Dominican friars. Once, his medieval robes may have deterred some. But today he is convinced that the garment is his greatest selling point for enlisting new priests.
Other religious orders largely stopped wearing their traditional garb in recent years, as they tried to attract new followers in secularizing societies. But the friars deliberately went on wearing the robes and promoting the spiritual benefits of shared prayer and a communal lifestyle — with a little help, too, from a chatty blog.”